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Versace Flagship Boutique Launch Party

Blues Clothing Company (BCC), a well known retailer of fashion apparel and accessory brands for the past 2 decades, launched the Versace flagship store at Emporio Mall Vasant Kunj, New Delhi on November 11, 2009. Spread over an impressive size of 4000 sq ft, the boutique show cases the latest Versace product categories in all width’s and depth’s.

After retailing diverse brands, BCC has found a success mantra by tying up with the most desirable names in the fashion world. Today BCC successfully operates stand alone boutiques for Corneliani, Versace Collection and Cadini, providing world class luxury retail ambience for these brands.

The newest entrant in BCC brand portfolio is the ultra luxurious Italian brand–Versace. The Versace boutique carries the complete range of women’s and men’s apparel, accessories including this season’s key pieces of bags, shoes, belts, watches, sunglasses, and fragrances. For the first time in India they will be showcasing the Versace Home Furnishings which will include crockery, linens, tableware and furniture.

The cocktail party witnessed the presence of Delhi’s most notable and influential individuals. Mentioned are a few names present to celebrate the launch of the Versace Boutique at Emporio Mall. Present at the party were Divya and Amit Burman, Mr. Dinesh Sehgal (Managing Director – Blues Clothing Company, Mr. Abhay Gupta (Executive Director Blues Clothing Company), Mr. Marc Duhm (World Wide Wholesale Director – Versace), Mr. Aessandro Macri (Head Of Sales Far East and Middle East – Versace) Ritu Beri, Rohit Bal, Ravi Bajaj, Mohammad Azharuddin, Abhinav Bindra, Atul Wassan, Shabnam Singhal, Ritika Awasthi , Latika Kohli, Dimple Poddar, Gauri Punj, Shiv Karan, to name a few.

The Party was hosted by Mr. Dinesh Sehgal – Managing Director Blues Clothing Company to celebrate the launch of the Versace Boutique at DLF Emporio Mall, New Delhi Vasant Kunj. sirector Blues Clothing Company to celebrate the launch of the Versace Boutique

The BCC portfolio also includes Royal Blues which houses premium ethnic selection from reputed Indian Designers. The newly opened Galleria Milano at South Extension offers finest variety of premium Italian fabrics, from the world renowned names of Ermenegildo Zegna, Lanificio Cerruti, cloth Dormeuil, Loro Piana & Vitale Barberis. It also offers customized tailoring facilities to its luxury connoisseurs. An innovative concept of Bench & Bar offers clothing for the legal professionals. Each brand that is represented by BCC has its own exclusive identity, history, style, attitude and market niche. BCC’s venture Ayana retails exclusive contemporary Ethnic Indian wear for women from top Indian designers.

Blues foray into the luxury has received an incredible response from its clientele. The Luxury concept store- Blues Galleria at The Lalit, Connaught Place, New Delhi has surpassed all the limits in terms of space and range of products. This 10,000 Sq Ft store showcases the highest number of suits in the luxury and premium range, catering to all the needs of a modern and fashionable man on the move.

The growth story has continued with new luxury stores opening up in Emporio Mall in New Delhi & super luxury malls across the country.


BCC is well known for the services it offers to the large customer base, acquired over the period of 30 years. The trained team at the Blues uses the creative concept of home shopping regularly for it’s A-list clientele, which includes social celebrities, entrepreneurs, bureaucrats, politicians and the who’s who of Delhi and other Metros.

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